How Sony Beat Microsoft And Nintendo With PlayStation
The Sony PlayStation changed the gaming industry’s landscape when it was introduced to players 30 years ago. The PlayStation 2 went on to become best-selling console of all time, a title it still holds today. But the company has its fair share of challenges ahead with the ever-changing gaming sector. Just last year, Microsoft’s $69 billion acquisition of Activision Blizzard threatened the landscape of gaming exclusivity. And Sony faces some headwinds with lower demand and industry-wide layoffs. Sony has continually adapted and evolved over the span of the past three decades, but can it continue to hold strong in the console wars? CNBC spoke with Sony Interactive Entertainment CEO Jim Ryan, former SIE Worldwide Studios chairman Shawn Layden and other experts to find out.
Chapters:
0:00 Introduction
1:55 An early hit
6:08 Rough patch
8:15 Content is king
12:05 Looking ahead
Produced by: Ryan Baker
Technology Correspondent: Steve Kovach
Edited by: Nic Henry
Supervising Producer: Jeniece Pettitt
Additional Camera: Andrew Evers
Animation: Uma Sharma, Christina Locopo, Jason Reginato
Additional Production: Liam Mays
Additional Footage: Sony, Getty Images
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How Sony Beat Microsoft And Nintendo With PlayStation
