Kerwin Frost Talks Adidas, McDonald’s, and Post Malone | The Complex Sneakers Show

Kerwin Frost—designer, wearer of big fits, talk show host—has worn many hats in the streetwear industry. Here, he talks about the realities of signing with a big brand like Adidas, making footwear with McDonald’s, and Post Malone’s total lack of footwear. Frost also gives his perspective on the many collaborators he’s seen go through Adidas, from Jonah Hill to Jerry Lorenzo. At the top of the episode, hosts Joe La Puma, Brendan Dunne, and Matt Wetly discuss Lil Nas X’s absurd half marathon sneakers, Nike’s Bape lawsuit, and Adidas trying to sign Taylor Swift.

TIMESTAMPS:
0:00 – 3:08: Intros
3:09 – 4:58: Episode Topics
4:59 – 7:39: Nike’s Bape Lawsuit
7:40 – 10:26: MSCHF 2X4 Boot
10:27 – 14:03: Adidas Trying to Sign Taylor Swift
15:47 – 23:03: Gatekeeping Sneaker Information
23:04 – 26:04: Kerwin Frost Joins
26:05 – 31:44: Kerwin on Making Footwear with McDonald’s
31:45 – 34:03: Sneaker Cam
34:04 – 36:46: Kerwin on Signing with Adidas
36:47 – 39:05: Christmas with the Kardashians
39:06 – 50:29: Memorable Sneaker Releases
50:30 – 54:37: The Best Episodes of “Kerwin Frost Talks”
54:38 -1:08:41: Differences between Working With Adidas and McDonald’s
1:08:42 – 1:11:38: Designer Sneakers
1:11:39 – 1:12:06: Outro

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.