Why Shake Shack, the Anti-Fast Food Chain, Is Leaning Into Drive-Thru Now | WSJ The Economics Of
Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as the fast casual restaurant expands, it’s embracing a tested fast food strategy: drive thru, and hoping it won’t get in the way of its premium branding.
WSJ explains how the burger chain is trying to speed up operations and expand, while keeping a more premium image than fast food chains like McDonald’s.
Chapters:
0:00 Shake Shack expansion
0:43 History of long lines
1:10 Drive-thrus
3:52 International licensing
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s "treasure-hunt" model to the economics behind Amazon’s AWS.
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