How Nespresso Is Taking On Keurig In The U.S. Coffee Pod Market
Keurig Dr Pepper is the biggest player in the coffee pod market in the United States with domestic sales estimated to be three times that of its biggest competitor, Nestlé’s Nespresso. However, over the past decade, Nespresso has been steadily gaining market share in America. About a decade ago, Nespresso had to shift its marketing strategy to better appeal to U.S. consumers, whose tastes differ from European coffee drinkers. Internationally, Nespresso saw $7 billion in sales last year, compared to Keurig Dr Pepper’s coffee system sales of nearly $5 billion. Analysts say the future may depend on who can best appeal to the coffee habits of Gen Z.
Chapters:
0:00 Introduction
1:55 Birth of single-serve
6:37 Emerging trends
9:15 Rapid growth
10:35 Competition and sustainability
Produced, Shot and Edited by: Ryan Baker
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty, Dr Pepper Keurig
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How Nespresso Is Taking On Keurig In The U.S. Coffee Pod Market
