Hailey Bieber Sells Makeup Brand Rhode To Elf Beauty In $1 Billion Deal
Hailey Bieber Sells Makeup Brand Rhode To Elf Beauty In $1 Billion Deal
https://www.therichest.com/hailey-bieber-sells-makeup-brand-rhode-to-elf-beauty-in-1-billion-deal/
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Hailey Bieber just made a billion-dollar power move! In a massive deal, she’s sold her beauty brand Rhode to Elf Beauty for a jaw-dropping $800 million upfront, with an extra $200 million potentially on the way. That’s right—Rhode, launched in 2022, is now valued at $1 billion. This video breaks down how Hailey turned her minimalistic skincare line into a beauty empire using her personal brand, viral pop-ups, and a devoted 50M+ Instagram following. From $200M in sales to a major global expansion, Rhode’s rise is a masterclass in branding. Plus, find out what this means for Hailey, Elf, and even Justin Bieber’s finances! #HaileyBieber #RhodeSkin #BillionDollarDeal #ElfBeauty #BeautyNews #CelebrityBusiness #SkincareBrand #HaileyBieberRhode #RhodeBeauty #BeautyEmpire
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