How Dating Apps Are Squeezing More Money Out of Less People | WSJ The Economics Of
The $5 billion dating app industry is largely dominated by Match Group, who owns Tinder, Hinge and Plenty of Fish. But downloads across the industry are falling, and some apps are experimenting with AI and social networking to stay competitive. What are apps like Bumble, Grindr and Muzz doing to try to differentiate themselves?
WSJ explores how these dating apps are evolving to capture wider audiences and higher revenues in a saturated market.
Chapters:
0:00 AI in dating apps
1:07 The rise of Match Group
2:01 Tinder and Hinge
3:42 Grindr and AI
6:20 Muzz and social networking
7:49 Bumble and friendship
8:36 What’s next?
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s "treasure-hunt" model to the economics behind Amazon’s AWS.
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