Ian Ginoza has worked in sneakers for decades, playing a part in collaborative projects with the likes of Drake, Tom Sachs, Beyonce, Ye, Frank Ocean, and more. He started the Honolulu sneaker store Kicks HI, then did stints at Converse, Nike and Adidas. Now, he’s the global vice president and creative director of pinnacle product at Vans. Ginoza has mostly worked in the background, opting to let his work speak for itself. Here, he tells the story of his life in the industry and how he ended up at Vans. Also, cohosts Joe La Puma, Brendan Dunne, and Matt Welty discuss Bode x Nike Astro Grabbers and try not to discuss the Air Max Dn. The episode is a monumental one, the 200th overall episode of the Complex Sneakers Show in all its forms.
Chapters:
0:00 – 1:27: Intros
1:28 – 5:16: Episode Topics
5:17 – 6:47: Not Talking About the Air Max Dn
6:48 – 9:12: Bode x Nike Astro Grabbers
9:12 – 9:51: Ian Ginoza Joins
9:52 – 10:44: Sneaker Cam
10:45 – 16:01: Three Feet High Program / Early Days at Saint Alfred
17:50 – 21:01: Designing the Kickshawaii x Nike Dunk Low "Aloha"
21:02 – 27:19: Ian’s Intro into the Sneaker World
27:20 31:49: Kicks Hi / Ian’s Time at Converse
31:50 – 37:40: Opening Leilow
37:41 – 46:39: Transferring to Nike
46:40 48:27: Returning to Converse
48:28 54:37: Working with Virgil Abloh
54:38 – 59:42: Why Ian Joined Vans
59:43 1:02:04: What We Can Expect from Vans
1:03:05 – 1:03:25: Outro
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.