Strategist explains how Taylor Swift could affect enthusiasm for the election

Strategist explains how Taylor Swift could affect enthusiasm for the election

CNN’s Michael Smerconish speaks with Craig Garthwaite, a professor of strategy at Northwestern University, who says Taylor Swift "could have a very large effect on enthusiasm in this election," just as Oprah Winfrey’s 2008 efforts for Obama added over a million votes to his nomination fight. #CNN #News

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