Wonder Bread’s annual sales sits around half a billion dollars for its owner Flowers Foods, despite healthier alternatives like whole grains and sourdough dominating the fragmented U.S. bread industry. While consumer preferences started shifting away from white bread starting in the 1960s, Wonder Bread still enjoys a 94% brand awareness according to Flowers Foods. Watch the video above to learn more about how the once beloved American staple has stuck around a century later.
00:00 — Introduction
01:45 — White bread in America
04:40 — Saving the brand
06:10 — Stable contributor
Produced, Shot and Edited by: Ryan Baker
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Sources: Wonder Bread, Flowers Foods, Reuters, Newspapers.com
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