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Why Aldi Is America’s Fastest Growing Grocery Store | WSJ The Economics Of

Why Aldi Is America’s Fastest Growing Grocery Store | WSJ The Economics Of

Why Aldi Is America’s Fastest Growing Grocery Store | WSJ The Economics Of

Aldi’s ‘no-frills’ strategy has helped make it one of the cheapest and the fastest growing grocery stores in the U.S. For the past decade, it’s been growing at a rate of about 100 stores per year and thrives in economic downturns. Aldi helps keep expenses low by stocking less: Trader Joe’s stocks around 4,000 products where Aldi only carries around 1,600 products.

WSJ explains why its unique approach to the shopping experience makes it a threat to supermarkets.

0:00 Rapid growth rate
0:33 Keeping expenses low
2:01 Low-cost image
3:38 Competing with other discount grocers
5:06 Aldi’s growth during tough times

The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s "treasure-hunt" model to the economics behind Amazon’s AWS.

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