Why Fisker Can’t Compete With Tesla
Fisker, the EV startup founded by renowned Danish car designer, Henrik Fisker, is struggling. The Fisker name became a cautionary tale for much of the automotive world after his first company, Fisker Automotive, ended in bankruptcy. Now, he is trying again, with a new company bearing an almost identical name and logo. The company and its founder are taking steps to strengthen the financials and reputation by selling cars through dealers, by licensing technology, and negotiating a potential investment from an unnamed large automaker. But so far, executive turnover, delivery bottlenecks, cash burn and other challenges have hampered the growth the EV maker was hoping for.
Chapters:
00:46 Introduction
00:54 Chapter 1 – A tough start
06:08 Chapter 2 – Ambitious beginnings
09:02 Chapter 3 – The comeback
11:23 Chapter 4 – The way forward
Producer: Robert Ferris
Editor: Evan Lee Miller
Animation: Christina Locopo
Camera: Andrew Evers, Sydney Boyo
Additional Production: Magdalena Petrova
Senior Managing Producer: Tala Hadavi
Additional footage: Aston Martin, Fisker, Ford Motor Company, Getty Images
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Why Fisker Can’t Compete With Tesla
