Why NICE GUYS finish LAST, or: why women love jerks
ByJames
This episode builds on the conclusions of my previous episode, “Women want it all.” Today I’ll be tackling the age-old complaint of all also-rans: nice guys finish last. The flip side of this is the analogous complaint that women love jerks. However, it only looks like women choose jerks from the perspective of nice guys. The fact of the matter is that this isn’t entirely true, and I’ll explain why using the results of psychological research. And since men typically understand business better than they understand women, I’ll use a professional framework to illustrate my points.
